// founding partners.exe
← back to techellafest.comput your brand in the room she's already in
techella is australia's first festival format tech event for women — late 2026, and SXSW Sydney just got cancelled. the audience is here. the moment is open. you're early.
// market.gap
the most underserved buyer in australian tech is a woman
SXSW Sydney got pulled. the calendar is empty. and the women who are starting the businesses, signing the cheques, and adopting AI faster than anyone else are still being marketed to like an afterthought. techella puts your brand in front of the buyer your category is missing — and you can be the brand that got there first.
- 2xwomen business owners deploy AI in their business at nearly 2x the rate of men (42% vs 23%)Gusto Women's Entrepreneurship Report, 2025
- 20ptthe AI gap your brand can close — 50% of australian women use AI at work vs 70% of menDeloitte TMT Predictions, 2025
- 24%of australian startup equity went to female-founded teams in 2025 (up from 15%) — AI was the #1 funded sectorCut Through Venture, 2025
// the.audience.is.already.here
you're not building a category. you're joining one that's already proving itself.
women on the waitlist
hours since launch
zero paid promo.
the brooke wright community
= 46K+ women in tech, AI + female founders
Brooke Wright
founder + IP holder
brooke is the girl who actually does the doing. she's been running wright mode — a boutique consultancy implementing AI for non-technical female founders — since 2022, built a cult-favourite audience of nearly 36K across instagram + tiktok, and consulted on AI implementation for established personal-brand and haircare clients along the way. techella is hers: trademark filed with IP australia in april 2026.
- 36K+ across instagram + tiktok — a community of women in tech, AI, and female founders (46K+ across all channels)
- founder of wright mode — AI implementation for female founders since 2022
- consulted on AI implementation for established personal-brand and haircare clients
- techella™ trademark filed with IP australia, april 2026
// audience.profile
she's the girl your brand wants in the room
she's been to the sausage-fest tech conferences. she's done the lanyard-and-lukewarm-coffee circuit. she's the one her team asks about new tools, the one her friends ask about software, the one running the budget. and she's tired of being marketed to by men who think pink means representation — or that she's the one woman on the panel.
demographic
- women, 26-50, the majority 30-42
- household income $120K-$200K+ AUD, decision-makers on personal + work spend
- based in sydney, melbourne, brisbane — willing to fly for this
- founders, operators, engineers, designers, marketers, AI-curious
- tertiary educated, online-native, brand-literate
psychographic
- values craft, taste, and the people behind the product
- buys from brands with a point of view, not a discount code
- tired of panels of men talking about women in tech
- wants tools that make her life easier, not louder
- shows up for the aesthetic and stays for the substance
// the.vibes
the vibes you're investing in
this is the moodboard. festival format, y2k-girly, cyberpunk.
creative direction + concept only. final builds delivered by our production team.
// what.you.could.own
the menu (pick one or pitch us another)
each activation is a way for your brand to land with our audience — a moment she wants to be a part of, in a way she'll want to share with the friends who missed out. tier you sign at unlocks what you can pick from. one activation per sponsor.
mainstage takeover
foundingyour name on the stage every attendee sees. opening reel acknowledgement, presenter shoutout. the brand association attached to the stage moments.
the photo moment
foundingthe installation she queues to take a photo with. you co-design with us; we build it. designed for the attendee's instagram + the recap reel.
sponsor village booth
premieryour physical space in the village to demo product, sample, or talk to her in person. all-day footfall from a captive, opted-in audience.
charging bar
premierthe dead-phone rescue station. branded, photographed, the station every dead phone in the room finds. small footprint, big dwell time.
panel chair
premieryou pick a topic with us, we curate the women, you host. positions your brand as the host, not the logo on the banner.
after-party sponsor
premierthe dancefloor opens under your name. final hour of the day, highest energy moment, every photo and reel the next morning is your name.
the styling bar
premierthe styling pit-stop — lashes, hair touch-ups, nails, whatever fits your brand. attendees queue, photograph, leave wearing your moment.
the headshot booth
premierprofessional pink-lit headshots, taken by a pro, sent to her inbox 24h later — with your brand on the email. the kind of headshot she'll actually want to use on linkedin.
gift drop
supportingyour product in every welcome bag. 300-500 women, opened on the way in, the first thing she sees.
branded swag partner
supportingthe merch she actually wants — totes, water bottles, tees. your brand on the thing she might actually keep.
the reset room
supportingthe quiet zone. soft seating, herbal tea, charging, magazines. the room she'll remember because it saved her at 3pm.
co-produced content
anywe shoot a content piece from the festival floor with you (interview, BTS, product moment). you get the assets, we share with our audience. available at any tier.
// tiers.config
the tiers
year one pricing. these rates exist because we're building the room together — year two won't look like this. payment: 50% on signing, 50% balance 60 days before event. category exclusivity for founding + premier means once a category's gone, it's gone.
founding partner
$18,000 + GST
AUD
✨ year 1 only pricing
limit 2
- category exclusivity — locked the moment you sign
- mainstage acknowledgement + opening reel inclusion
- premium activation slot of your choice (subject to fit)
- dedicated sponsor village footprint, prime placement
- panel chair seat — you set the topic with us
- logo on every printed + digital touchpoint
- 5x team passes + 10x VIP passes for guests
- 2x dedicated social posts + 1x co-produced content piece
💚 100% upfront? unlock the bonus pack
- naming rights to a specific zone — 'the [BRAND] photo moment', '[BRAND] sponsor lounge', etc. (you pick, subject to fit)
- +5 extra VIP passes (15 total)
- year 2 renewal at year 1 price + CPI adjustment (lock the rate, only inflation passes through)
premier partner
$9,500 + GST
AUD
✨ year 1 only pricing
limit 4
- category exclusivity within the premier tier
- mid-tier activation of your choice (booth, charging bar, after-party, etc.)
- logo on digital touchpoints + printed signage
- 3x team passes + 5x VIP passes
- 1x dedicated social post + co-branded content opportunity
- panel seat (not chair)
- first right of refusal on year 2 at the published rack rate
💚 100% upfront? unlock the bonus pack
- +3 extra VIP passes (8 total)
- second dedicated social post (2 total) — bumped above other premier sponsors
- early category-lock priority for year 2 (first dibs at the rack rate)
supporting partner
$4,500 + GST
AUD
✨ year 1 only pricing
limit 6
- gift bag inclusion — 300-500 women
- logo on the sponsor wall + website
- 2x team passes
- shared social shoutout in 'meet the partners' post
💚 100% upfront? unlock the bonus pack
- +2 extra team passes (4 total)
- branded inclusion in our pre-event 'meet the partners' reel (not just a logo on the wall)
cause partner
$2,500 + GST
AUD
✨ year 1 only pricing
limit 4 — woman-founded brands only
- gift bag inclusion + 'woman-founded' callout
- logo on the sponsor wall + website
- 1x team pass
💚 100% upfront? unlock the bonus pack
- +1 extra team pass (2 total)
- featured spotlight in our 'woman-founded brands' content piece
// faq.exe
the questions you're actually thinking
what's the actual impact of sponsoring?
you're in the room with 300-500 women who control household + work tech budgets, are 85% more likely to actually deploy AI in their business, and currently aren't being marketed to by anyone in your category. founding partners get a stage moment, a curated activation, social + email reach across our 46K+ community, and the long-tail brand equity of being one of two brands attached to techella's launch year forever. premier + supporting tiers scale that down accordingly.
when do i need to commit?
no hard deadline. founding has 2 spots and they go in order of who signs first. once they're gone they're gone. premier + supporting are open until the room sells out, usually about 12 weeks before event.
how do payment terms work?
standard: 50% deposit on signing, 50% balance 60 days before the event. if you'd rather pay 100% upfront, you unlock the bonus pack on founding tier (naming rights to a zone + 5 extra VIP passes + year 1 price lock for year 2 renewal). full refund if we cancel before the balance is invoiced; pro-rata if later. force majeure rolls forward to the rescheduled date or following year.
is my brand actually a fit?
the lens: female-founded ✓ female-leaning ICP ✓ AI/tech-adjacent ✓ values-aligned (we're not partnering with anything that fights the brief). anything else, we'll tell you straight on the call.
who else is sponsoring?
founding partners stay confidential until launch — that's part of what you're buying (the announcement moment). premier + supporting partners are disclosed at the public lineup drop in june.
is the date locked?
city + date are locked, publicly announced in june. founding partners get the info first under NDA, so you can plan your activation properly.
are you insured?
$20m public liability cover will be in place by signing. you're named as additional insured on the certificate. event cancellation cover layered on top.
what's not included in any tier?
venue advertising rights and day-of merch sales rights stay with techella. attendee data is opt-in only, privacy act + GDPR compliant — she actively chooses to share with you. everything else is on the table — pitch us.
// pitch.us.exe